Friday, December 30, 2011
Monday, December 26, 2011
As the public interest in ethically produced (sic) food continues to flourish … it is perhaps inevitable that food businesses jump on the grassfed bandwagon.
While the range of products, labels and brands that make the grassfed claim grows by the day, the sad reality is … some of the so-called grassfed systems out there actually fall well short of our expectations.
Tuesday, December 20, 2011
Compassionate carnivore picnickers and accessories
Sunday, December 18, 2011
State-of-the-art headphones designed exclusively for listening to Michael Pollan audio books. Two separate channels for crystal clear playback of Michael Pollan talking out of both sides of his mouth. One channel plays his profound sympathy for the plight of farm animals, the other channel his drooling accounts of watching animals get slaughtered.
The lives of billions of animals on American feedlots and factory farms are horrible to contemplate, an affront to our image of ourselves as humane.
Mike and I drove to the ranch to choose our animal and watch the itinerant butcher slaughter and dress it … Mike cuts a few slivers from the loin and passes them around; a ceremonial tasting of the uncooked animal is, he explains, a butcher’s privilege.
Broiler chickens spend their lives in cages too small to ever stretch a wing. Every natural instinct is thwarted, leading to a range of behavioral vices that include canablizing her cage mates and rubbing her body against the mesh until it is featherless and bleeding.
Melissa … has a sure hand with the hacksaw and the butcher knife; within 20 minutes the goat is transformed into considerably more appetizing cuts of meat: the baron, or hindquarters, and the saddle … two racks of ribs (for tomorrow’s lunch); the shoulders (destined for an overnight braise) and the scraps…
Contradiction-canceling technology reduces ambient hypocrisy by 87.4%
Comes in heifer black and white
Friday, December 16, 2011
The Meritech Hog Killer's Welcome Mat
Here’s a gift idea for that special pig slaughterer in your life. The folks at Hormel and Smithfield slaughter thousands per hour without the slightest twinge of remorse, but that doesn’t mean they want entrail stains on their brand new carpet.
Conventional welcome mats clean grass blades and clumps of dirt. They don’t stand a chance against boots caked with pig innards. But the Meritech Welcome Mat is manufactured using 12 guage 304 stainless steel, so it cleans the soles, sides and tops of your guests' boots.
Those stubborn, wriggling pigs don't want to die right away and that can really dirty up a nice pair of boots. Fortunately, the Meritech welcome mat utilizes a series of horizontal brushes to effectively clean and sanitize so chunks of ground-in flesh on your wooden floor is a thing of the past.
If you’ve got pig slaughterers on your holiday guest list, make sure to replace your old welcome mat with the new Meritech Welcome Mat. Janice K of Bayard, Iowa did.
“It’s been one party after another. Friends from Smithfield, Hormel, Jimmy Dean. Our living room was starting to resemble a slaughterhouse. That’s when we decided to get rid of our old straw welcome mat and replace it with one from Meritech. Now our guests don’t leave trails of offal to the kitchen and I couldn’t be happier.”
Wednesday, December 14, 2011
Alone -- but that’s me projecting one of my human frailties on her.
Saturday, December 10, 2011
All you need is a good rationalization. Here's an example: The world's not ready to give up meat. If I were to stop consuming animal products, I'd implicitly be saying my behavior is morally superior to those who do. That's elitism and there's nothing more repellant to the progressive sensibility than elitism. By continuing to consume animal products like everyone else, I'm declaring my solidarity with the rest of the world and only through solidarity can we affect change.
Here’s another one: The history of social movements proves change can only come gradually. If I were to stop consuming animal products all at once, I’d be violating this most basic truth. Justice takes time. Today, I’ll shake my head solemnly at what the poor creature I’m eating had to endure before it wound up on my fork. Tomorrow I’ll sign petitions giving them a few extra feet of cage space and someday in the hopefully not too distant future I’ll stop eating them.
Gradual change also works better for the animals. Animals are creatures of habit. Sudden change to their routine can upset their equilibrium. To go from the horrific treatment of factory farms to not being slaughtered at all would be too big a shock to the system of these poor creatures. They need a transitional phase, half way between factory farms and freedom, where we continue to slaughter them but do it in a more humane way. After they’ve grown accustomed to this more humane slaughter, only then will be they be prepared for the next step of emancipation.
Those are just few examples. So if you’re deeply, passionately concerned about the plight of farm animals, but you don’t want to give up the delicious taste of their flesh, don’t worry, there’s so many rationalizations out there. You’re sure to find one that works for you.
Tuesday, December 6, 2011
… consider this: in the time it takes to watch a 60-minute television show, 5.8 million chickens are slaughtered for meat. That’s more than 97,000 per minute ... Each one can suffer.
Whole Foods Markets quarterly profit rose a larger than expected 35 percent and it raised its full-year profit forecast, fueled by robust sales and snatching market share from other supermarkets.
By choosing to support higher welfare farmers and ranchers, we can collectively make a significant difference in the lives of billions of animals.
But for shareholders who need reassurance this isn’t some wooly-headed animal rights thing...
Higher animal welfare standards are increasingly seen to be a pre-requisite to enhancing business efficiency and profitability...
Saturday, December 3, 2011
Pretty impressive. And how are they able to improve these 25 million lives each year? By slaughtering the past year’s 25 million. They’re then able to improve the lives of 25 million new animals. Slaughter them and improve the lives of another 25 million. And so on. What do these improved lives consist of? “Chickens are able to flap their wings and dust bathe” before their necks are sliced open. “Pigs have the space to move around and root” before their brains are pierced by a stun bolt.
The improved life part is accurate, no arguing with that. But it’s not the 25 million animals whose lives are improved. It’s the meat producers who get to charge a premium for Certified Humane products. It’s the compassionate carnivores who like thinking they’re concerned about animal suffering and want to eat those animals without feeling guilty.
Certified Humane. The best way to help farm animals.The people at American Heritage and Webster’s would know best, but I’ve got to believe this is the first time the word “help” has been used as a synonym for "slaughter" and the word "best" has been used as a synonym for "worst."
Thursday, November 24, 2011
Saturday, October 29, 2011
Taxonomy is the science of classifying organisms. Animals are divided into the smaller, more recognizable groups phylum, class, order, family, genus, species.
Sunday, October 23, 2011
The animals grazed placidly, majestically, almost pre-historically…The more an author rhapsodizes over a grazing animal, the more certain you can be the author will soon be eating that animal for dinner.
This author is describing a buffalo hunt he witnessed. Like many compassionate carnivores, he takes great pride in his willingness to “see where his meat came from.” He records the “harvesting” of the buffalo with a weeping pen. He talks about the other buffalo bowing their heads in grief.
I felt the ache of witnessing death. I wasn’t alone in my sadness. As the rancher knelt over the buffalo and hoisted it by chains with the bucket of a loader, the rest of the herd drew in close and lowered their heads. The sight of animals mourning … humbled me to my carnivorous core.Does "the ache of witnessing death" inspire the author to consider giving up meat? No, it inspires him to get out his thesaurus and use up every word listed under honor and dignity.
“I slit the animals’s throat because I was fucking craving a big juicy steak” sounds way too profane, so the compassionate carnivore dresses things up with the noblest human impulses.
Tomorrow morning when we load you onto the trailer for your trip to the abattoir, we will be thinking about the life you’ve lived on this farm – running around the pasture at dusk, sleeping in the sun and grazing enthusiastically for the tenderest bit of grass. We will say aloud, "thank you."
The compassionate carnivores are always thanking and praising and honoring the animals they kill, as if the animal knew how hungry they were and, in a moment of selflessness, decided to offer up its flesh.
Tuesday, October 18, 2011
Let’s see we’ve got Conscientious Carnivores and Compassionate Carnivores. So don’t want to offend, you know, but it’s hard to keep the two of them straight. They both shed crocodile tears over the plight of farm animals and chatter endlessly about their personal conflictedness as they chow down on the remains of said animals. But there must be differences. Is it like belts in martial arts? Does a conscientious carnivore work his way up to becoming a compassionate carnivore? Who gets first dibs on the shank? Maybe the compassionate carnivores came first and the conscientious carnivores were an offshoot. They had doctrinal differences, split off like the Lutherans. Or maybe it was a naked power-grabbing move. The conscientious carnivores were sick and tired of being in the shadows while the author of Conscientious Carnivores, Catherine Friend (as in with friends like this animals don’t need enemies), was out doing the talk show circuit, getting reviewed by the NYT, hobnobbing with Michael Pollan. Michael Pollan could tell them both there’s plenty of money to be made off all those hungry progressives out there, salivating for a juicy steak and a good rationalization. Why don’t the two of you join me? Michael Pollan would say. All three of us can be Cash-earning Carnvivores.
Saturday, October 15, 2011
MIKE: Bigger than organic, bigger than buying local.
TRINA: Compassionate people concerned about the suffering of farm animals.
Thursday, October 13, 2011
All slaughter systems must be designed to ensure livestock are not caused unnecessary distress or discomfort.We know a shattered skull and pierced brain don’t constitute unnecessary distress or discomfort to the folks at Certified Humane. Maybe they mean stepping on the steer’s hoof or something.
It is required that producers use processors who follow the American Meat Institute guidelines for processing cattle.
These guidelines were developed by PETA Proggy Award-winning slaughterhouse designer and McDonald’s consultant, Temple Grandin.
Question 12. A plant employee starts to skin the head of an animal that has blinking eyes. Is the audit failed?
[Temple Grandin’s] Answer: This is an automatic audit failure. The guideline states, there is zero tolerance for beginning any procedure like skinning the head or leg removal on any animal that shows signs of return to sensibility … Animals with eyes that do spontaneous natural blinking are sensible.
Question 11. A pig squeals when it is half way into the restrainer or stun box due to an electric prod. Does this count on the vocalization score? [A high vocalization score can result in audit failure.]
Answer: No. The pig’s rear must be past the restrainer entrance to count.
Monday, October 10, 2011
They didn’t settle on the name Certified Humane right away. The first and most obvious choice was Certified Insane. It was much more descriptive of the people they hoped to appeal to: people who, without the aid of psychotropic drugs, had such highly developed self-delusional powers they could convince themselves shackle hoisting and a brain-piercing captive stun bolt is “the best way to help farm animals.” But Certified Insane was overused. They wanted something more distinctive. So they went with Certified Humane instead.
Saturday, October 8, 2011
Wednesday, October 5, 2011
You’re looking at what’s left of four steers. Three came from a factory farm. One was fortunate enough to be humanely raised and slaughtered by a compassionate family farmer. As you can see, it was much better off than the other three. You can’t see? Then you’re not looking closely enough. Look at the three on the right from the factory farm. Three living, breathing, sentient beings who craved life as much as any person, now nothing but slabs of flesh scraped off a carcass. Compare them to the fortunate humanely raised and slaughtered steer on the left. Now you see the difference, right? No? Then you’re just being stubborn. There’s an enormous difference. Otherwise the Animal Welfare Institute and Humane Farming Association wouldn’t give it their seals of approval. This is getting frustrating. Look again. Okay? Yes? You finally see one is much better off? About time. Wait, you think the one who’s better off isn’t the steer, but rather the person who gets to enjoy a juicy burger without pangs of guilt? Wrong again. Wrong and so deeply cynical. Will you please look at the humanely raised and slaughtered steer on the left. Or is it the right? Or one of two middle ones? Now you’re getting me confused. The point is, the free range, humanely raised and slaughtered steer had it much much better and the proof is right in front of you. How can you not see it?
Monday, October 3, 2011
I can’t believe they picked me for the header of the Animal Welfare Approved site. Now I can rest assured when I’m all chopped up and wrapped in cellophane and sitting in the refrigerated section of Whole Foods, there’s going to be an Animal Welfare Approved sticker on the other side of that cellophane. That means the Animal Welfare Institute sent an inspection team to the farm to make sure turkeys like me have the opportunity to “perform natural and instinctive behaviors” before the humans perform their natural and instinctive behavior and slit our throats. I know, I know, I look so serious in this photo. You can’t tell I’m bursting with pride. Most of my fellow turkeys only get to fill human bellies. But I get to do so much more. I get to give humans a delicious meal and on top of that I get to make them feel a nice warm glow when they tell themselves my slaughter was pleasurable and painless. What more could a turkey ask for?
Saturday, October 1, 2011
The 2010 class is pictured above. What about this year’s class? Does Michael Pollan have a chance? Purists will scoff. He doesn’t have the big numbers like, say, a Hormel executive who slaughters millions of pigs a year. And what about Michael Pollan’s scathing indictment of factory farms? The true greats of animal slaughter don’t have qualms about what they’re doing. Hormel executives don’t know what to make of the public outrage over videos documenting sadistic cruelty at supplier farms. But this is exactly why Michael Pollan belongs in the hall of fame. He does understand that outrage and also the guilt some people feel for continuing to eat meat, and he showed the meat industry how to use this guilt to increase sales in his best-selling book, The Omnivore’s Dilemma. The dilemma in a nutshell is people feel bad about eating food that perpetuates the atrocities in factory farms. But, damn, meat tastes good. The solution: eat meat from farms where you can convince yourself the animals lived carefree pre-slaughter lives. Michael Pollan has made conflicted meat eaters feel good about eating meat and for that he deserves to be in the hall of fame. To use a sports analogy, just as Yao Ming brought millions of Chinese fans to NBA basketball, Michael Pollan has made countless self-styled progressives realize they can profess concern about the suffering of animals and still eat those animals. I say he’d better get busy writing his induction speech.
Thursday, September 29, 2011
Retailers like Ben & Jerry’s that use Family farm suppliers are always going on about how family farmers name their animals, as if having a name somehow makes getting slaughtered less painless.
Monday, September 26, 2011
Friday, September 23, 2011
Wednesday, September 21, 2011
Monday, September 19, 2011
"I saw a video about factory farms and it made me sick to think people can treat animals like that. I vowed never to eat steak again. Then a friend told me about meat processed at Temple Grandin’s house of slaughterhouses. Goodbye guilt, hello rib eyed steak!"
Saturday, September 17, 2011
The HSUS and United Egg Producers had a big press conference to announce an "historic agreement." The HSUS agreed to "give up on a push to ban cages entirely in exchange for the opportunity to work for a a single, nationwide standard mandating better conditions."
If passed, the new agreement will...
Require that all egg-laying hens be provided, through the new enriched housing system, with environments ... such as perches, nesting boxes and scratching areas.
Some cynics may claim the HSUS made the agreement because their check-writing, egg-eating donors wanted them to lay off the United Egg Producers. But maybe they genuinely believe "enriched cages" really do improve the hens' pre-slaughter lives. They're opposed to “furnished cages” because...
Furnished cages are typically equipped with a nest box, perch and dustbathing areas … furnished cages provide an unacceptably limited amount of space per bird … furnished cages remain unable to adequately provide and acceptable level of welfare for hens…
These new enriched cages must address all the concerns the HSUS had about furnished cages. Let’s compare…
Enriched cages have perches, nesting boxes and scratching areas. Furnished cages have perches, nesting boxes and dustbathing areas.
Thursday, September 15, 2011
We found the images of the footage from the Iowa farm appalling and they are inconsistent with our standards and industry standards for animal handling. The abuse on the video shows practices that are completely unacceptable.
This is simply about treating animals humanely because it’s the right thing to do … we take our zero tolerance policy for the inhumane treatment of animals very seriously. Pork producers are the best ambassadors for animal welfare in the United States. They set the standard and do everything they can to make sure the animals have the best welfare.
Tuesday, September 13, 2011
The people in photo one read and discuss Michael Pollan books.The guy in photo two thinks Michael Pollan is that actor in "The usual suspects."
The people in photo one are concerned about the suffering of the animals they eat. Not concerned enough to stop eating them. But really really concerned.
The guy in photo two has a tee shirt that says, “I love animals. With ketchup on top.” The people in photo one consider this joke to be in very bad taste. It makes them uncomfortable to think they have the same disregard for the suffering of a fellow creature as the guy in photo two.
How can they demonstrate the difference? They can consume meat approved by the Humane Farming Association and American Welfare Institute. Meat carved from the carcasses of animals treated with kindness and compassion before the stun bolts shatter their skulls. That way the people in photo one can convince themselves that, unlike the savage in photo two, they care deeply about the suffering of the animals they eat.
Sunday, September 11, 2011
It all started with people who sought the dual benefit of assuaging their conscience (feeling better about eating flesh from a tortured/slaughtered animal) while at the same time showcasing that refined conscience to others (the vanity boost conferred by the possession of something impressive, similar to driving a luxury automobile). By not only consuming humanely raised meat, but also being willing, even eager, to pay a premium for it, these people of conscience managed to elevate themselves above the uncaring masses who eat meat with complete disregard for the suffering of the animal who provided it.
This dual benefit of an assuaged conscience plus a vanity boost became highly sought after by flesh-eating progressives everywhere. Humanely raised labels and brands proliferated. This posed a problem for the original progressives. They were once again just part of the herd. It was more difficult for others to see and appreciate their refined consciences. So it was only inevitable that they would seek a new way to differentiate/elevate themselves, a way of saying our humanely raised beef is more humane than your humanely raised beef. Soulfood Farm has just what these progressives are looking for. Soulfood Farm turned to the American Welfare Institute to give them a conscience-conferring label that separates them from the other providers of humanely raised animal flesh. From their blog...
To me, the name says it all. It begins with the animals’ welfare, unlike the vague “humanely raised,” that is slowly being eroded…
Saturday, September 10, 2011
The article talks about Mean Greens in the University of North Texas, the first all-vegan campus cafeteria in the country.
If I were a meat and poultry purveyor, I wouldn’t worry too much about this breaking news … being trendy is what college is all about. Many of the diehard vegetarians roaming the campus will turn much more traditional – in food and politics – once they hit the adult world …
…But just like the massive amounts of information students struggle to absorb in class, then rarely refer to again once college is over, much of passion for the (alleged) value of vegetarianism tends to follow a similar path once the campus rebels of today enter the real world of adulthood tomorrow.
The writer displays admirable journalistic objectivity, just like he was taught at the National Cattleman’s Journalism School.
To summarize the main points of his article:
We should see the University of North Texas students’ temporary experimentation with a vegan diet for what it is: an act of crazy youthful rebellion before they return to the sane world of gestation crates, stun bolt guns, shackle hoists, torture and slaughter. College has always been a time for exploring new boundaries. In the past, kids experienced identity confusion, possibly experimenting with drugs and binge drinking, but they never crossed the dark line and embraced wild ideas like a steer having the right to not feel his flesh ripped from his body while he's still alive. Or the positively anarchic belief that maybe animals shouldn’t spend their brief lives in a dark crate before their skulls are shattered so people can consume their flesh.
It’s hard to know how to account for the inexplicable radicalization of these vegan students. Maybe it’s the fear of entering an uncertain job market. A sense of being cast adrift. How else can we explain them believing hens shouldn’t get de-beaked with a heated blade, sickly piglets shouldn’t get slammed on concrete floors, downed cows shouldn’t be beaten with a metal pole when they can’t stand up?
But we all need to take a deep breath and realize this is just a rite of passage. A mini-bout of temporary insanity. We need to remind ourselves that thinking an animal has the right to not have a bolt driven through her brain is just a nutty phase some college kids go through. These kids will be okay. Soon enough they’ll be ordering up a big juicy sirloin at Applebees, shaking their heads at their wild youthful beliefs. They’ll have entered the sensible world of adulthood, where steers, pigs and chickens only exist so we can enjoy the taste of their seared flesh, just like God and the National Cattleman’s Association intended it.
Thursday, September 8, 2011
KFC is committed to the humane treatment of animals … As a major purchaser of food products, we have the opportunity, and responsibility, to influence the way animals supplied to us are treated. We take that responsibility very seriously. We are monitoring our suppliers on an ongoing basis to determine wither our suppliers are using humane procedures for caring for and handling animals.
KFC is committed to making people think we care about the humane treatment of animals. We thought there was big money when we came up with dipping sauces. Shit, that’s nothing compared to the PR bonanza of making people think we give two shits about the lives of the little chickies before we off them. It’s a friggin’ gold mine. We’ll kill the buggers any way you want -- gas, knife, metal pole. Just so long as you give us your gold star or your Proggy or whatever you call your animal welfare compliance award. As a major purchaser of food products, we have the opportunity of killing a shitload of these chickens and if one of our suppliers needs to blow off a little steam by stomping on one of them or throwing one against the wall, well, shit, what would you expect? But give us some pub and we’ll pretend we care. It worked for Burger King and McDonald’s and it can work for us too. We take the responsibility of profiting off animal rights concerns very seriously. We’ll write animal welfare statements up the wazoo. We got a whole floor’s worth of PR flaks who can say things like “These actions are completely contrary to all our company’s practices and policies regarding the humane treatment of poultry.” Cha ching! You guys have no idea how much the public concern for animal welfare is gonna make us, cluck, cluck, cluck, here chickie, chickie, let poppa fast food exec kill you kindly so you can make him a rich man, heh heh!
Tuesday, September 6, 2011
HSUS: Let’s phase out our consumption of food which results in slaughter of millions of hens each year.
HSUS donors: Let’s phase out donations.
So the biggest animal advocacy organization in the world can’t advocate a behavioral change which will result in preventing the death of millions of the animals they supposedly exist to help. Instead, they put their money into campaigns for bigger cages. They make videos depicting abuses. This means bad PR for the United Egg Producers. They don’t like bad PR. And HSUS donors don’t like feeling bad about eating their eggs. Maybe it’s time for the HSUS to dial back on their bigger cages campaign.
HUSU: Let’s phase out opposition to the United Egg Producers.
HSUS donors: Let’s phase out donations.
HSUS: Okay, let’s eliminate our opposition to the United Egg Producers in one fell swoop. We’ll hold a big press conference touting the new partnership. We’ll toss out phrases like “better way forward” and “historic agreement” We’ll give them fifteen years to implement their changes. How’s that?
HSUS donors: Where’s my checkbook?
More detailed account of lives of laying hens here.
Sunday, September 4, 2011
Friday, September 2, 2011
Michael Pollan’s website says he’ll be having a book signing October 12 at the Barnes & Noble in Methesda, Maryland. Book signings are so passé. Why doesn’t his publisher organize a publicity event more in keeping with Michael Pollan’s writings and stage a carcass signing instead? It couldn’t take place at a bookstore. They wouldn’t want blood and entrails all over the espresso machine. They could stage it at the farm where Michael Pollan purchased steer 534 so he could witness first hand the raising and slaughter of a steer.
First, he’ll read a quotation from one of his outraged attacks on factory farms..
The lives of billions of animals on American feedlots and factory farms are horrible to contemplate, an affront to our image of ourselves as humane.
Followed by an excerpt from his NYT article on a 36-hour dinner party he hosted...
Mike and I drove to the ranch to choose our animal and watch the itinerant butcher dress and slaughter it.
As he signs copies of the carcasses, he’ll explain how slaughtering animals in factory farms is an "affront to our image of ourselves as humane" while hungrily watching an itinerant butcher slaughter them for a 36 hour dinner party promotes fellowship and goodwill. Is it because the butcher is itinerant while the factory farms exist in a fixed location? Only way to find out is to attend this gala carcass signing for yourself.
But Michael Pollan won't only be signing steer carcasses. No sir. Pick a farm animal, any farm animal, he'll sign them all. He'll sign carcasses of pigs, chickens and goats he consumed at Joel Salatin's Polyface Farm as he reads another excerpt...
In Polyface Farm, chickens live like chickens, his cows like cows, pigs, pigs ... animal happiness is unmistakable. And here I was seeing it in abundance.
He’ll then describe his own unmistakable happiness as he sat back and let his digestive juices go to work on those animals whose happiness he just got through celebrating.
He’ll finish with a final one-two punch of moral outrage and meat-juice-dripping-down-the-chin ecstasy. The outrage...
Broiler chickens spend their lives in cages too small to ever stretch a wing. Every natural instinct is thwarted, leading to a range of behavioral vices that can include canablizing her cage mates and rubbing her body against the mesh until it is featherless and bleeding.
Melissa has a sure hand with the hacksaw and the butcher knife; within 20 minutes the goat is transformed into considerably more appetizing cuts of meat ... Mike cuts slivers from the loin and passes them around … the raw meat is surprisingly sweet.
There’s sure to be plenty of talking out of both sides of the mouth for everyone at the Michael Pollan carcass signing. He’ll share some his favorite rationalizations. He'll offer up recipe ideas. He'll explain how condemning the abuse of animals in factory farms while celebrating their slaughter by local farms has made him a best-selling author. So mark your calendar and be sure to bring a knife and fork to the Michael Pollan carcass signing.
Wednesday, August 31, 2011
The title of the post in the Whole Foods blog says, “Let’s respect farm animals.” But then they switch to a smaller type size for the asterisk that says, “until we kill them and eat them.” So small I can't even see it. But that asterisk has to be there somewhere, doesn't it? Unless Whole Foods is trying to make the point that slaughtering and eating someone is a new way of showing them respect.
Now the type gets nice and big again.
Our meat and poultry standards at Whole Foods ... take into account the comfort, physical safety and health of the animals.
Then the asterisk at the end of the above sentence says, "This may appear at first to be counter-intuitive since shattering skulls with stun bolts, shackle hoisting upside-down, slicing necks, etc. would seem to some to adversely affect the comfort, physical safety and health of animals. But what you’re missing here is our shoppers want to feel good about themselves and their planet citizenship. Nothing ruins a good steak dinner faster than a conscience nagging you about how the animal suffered in order to become the flesh you're so happily chewing. Our shoppers want to delude themselves into thinking the animals they eat lived happy joyful lives right up until the moment they became meat. At first we tried telling them a happy meat fairy waved her wand and turned the animals into meat, but even our shoppers weren’t falling for that one. So we came up with this elaborate fantasy about happy, well cared for animals, grazing in the fields, living in the sunshine, and guess what, our shoppers bought it. If we can help our shoppers accept this wild story by repeating things like 'let's respect farm animals,' and 'we care about the comfort, safety and health of animals,' it means more money for us. Get it? Good. Now get out of our face."
I can't quite make out that asterisk, the type's so small, but it's got to be there somewhere.