Meat producers are thrilled to have discovered a lucrative new target group: people who want to ease the suffering of animals without giving up the delicious taste of their flesh. They fear the torture and slaughter of the animals they consume might be incompatible with their progressive self-image, so they’re willing to pay premium prices for the illusion that these animals lived happy, pain-free lives. Meat producers and their retailers have come up with innovative ways of appealing to these prized customers. The Whole Foods five step Animal Welfare Rating Standards, Animal-Welfare Approved, Certified Humane Raised & Handled, etc. etc.
The meat producers are so intent on appealing to this progressive target group, they’ve apparently even branded their meat-related accessories as “progressive,” e.g. the progressive meat pounder (pictured).
Other progressive kitchen products include…
The progressive matching knife set and rationalization set. “Free range animals live happy lives.” “It’s a step in the right direction.” “The slaughter is quick and painless.” Store these and all your other rationalizations in one spot for quick and easy access.
“World’s Greatest Self-deluding Chef” apron. Ideal for barbequing up those animal welfare approved ribs.
The progressive mixed messaging bowl. You want to end animal suffering now. But you’re craving a juicy steak. Say what? The mixed messaging bowl is the ideal way to mix these messages to confuse yourself and others so you can crave justice and that juicy steak without relinquishing your progressive credentials.
Check out the entire catalogue of progressive products.